MAXUS Targets Thailand's EV Market with New Commercial Vehicles

MAXUS, a brand under the Chinese automotive giant SAIC, is making a significant push into Thailand's electric vehicle (EV) market, particularly in the commercial sector. The company plans to establish a stronger foothold in the region, focusing on logistics and fleet solutions.

At the recent Bangkok International Motor Show, MAXUS showcased its electric commercial vehicles, including the eDeliver series, which is designed for urban logistics. The eDeliver 3, for instance, is tailored for city deliveries with a capacity of 4.8 cubic meters and a maximum payload of 1,045 kg. The vehicle features a turning radius of just 5.87 meters, enhancing its maneuverability in crowded urban environments.

According to Wang Ying, General Manager of MAXUS Thailand, the brand aims to capture a significant market share in Thailand's electric commercial vehicle segment within the next two years. Wang noted that MAXUS is a leading Chinese brand with high export volume in Europe for small commercial vehicles and electric light commercial vehicles. The company has sold over 16,000 units in Asia, excluding China, in the previous year.

MAXUS plans to open its first showroom in Thailand in 2026, with a total of 20 locations anticipated to follow. This expansion is part of a broader strategy to enhance customer trust and service quality in the region. The company will also collaborate with Synergetic Auto Performance Co., Ltd. (ASAP) for distribution and after-sales services, leveraging ASAP's extensive experience in the automotive industry.

“MAXUS is a leading Chinese brand with high export volume in Europe for small commercial vehicles and electric light commercial vehicles.”Wang Ying, General Manager of MAXUS Thailand

The introduction of the eDeliver series is seen as a timely response to the growing demand for electric vehicles in Thailand, where the Board of Investment (BOI) has reported a surge in EV investments, totaling around $3.8 billion. This aligns with the government's push to position Thailand as a regional hub for electric vehicle manufacturing.

As part of its product launch strategy, MAXUS will offer five models in its first year, including four variants of the eDeliver series and the eTerron 9, a fully electric pickup truck. The eTerron 9 is designed for versatility and is capable of a driving range of up to 430 kilometers, making it suitable for various commercial applications.

With these developments, MAXUS is poised to play a significant role in Thailand's evolving electric vehicle landscape, appealing to businesses looking to reduce operational costs while embracing sustainable practices.