Thailand
Thai SMEs Struggle with Rising Platform Fees Amid Foreign Competition
Small and medium enterprises in Thailand face challenges as increased fees from major platforms eat into profits, raising concerns about sustainability.

Small and medium-sized enterprises (SMEs) in Thailand are increasingly feeling the pressure from rising fees imposed by major foreign e-commerce platforms. According to a report by Prachachat, these platforms have raised their commission rates, significantly affecting the profit margins of local sellers.
“Many local businesses are reporting that they are selling products at a loss due to the high fees.”Prachachat report
Industry experts have expressed concerns that the escalating costs could lead to a decline in the number of SMEs able to sustain their operations. Many local businesses are reporting that they are selling products at a loss due to the high fees, which can reach as much as 30% of sales revenue. This situation raises questions about the long-term viability of SMEs in the competitive landscape dominated by foreign players.
Officials from the Ministry of Commerce have acknowledged the challenges faced by SMEs and are exploring potential measures to support local businesses. However, the effectiveness of these measures remains uncertain. Analysts at the Thai Chamber of Commerce suggest that the government should consider implementing regulations to limit the fees charged by these platforms to ensure a fairer playing field for local sellers.
“The government should consider implementing regulations to limit the fees charged by these platforms.”Analysts at the Thai Chamber of Commerce
As the e-commerce market continues to grow, the sustainability of SMEs is critical for the overall economy. The situation highlights the need for a balanced approach that supports both local businesses and the foreign platforms that have become integral to the market.