Thailand
Central Group and Central Pattana Launch THB 21 Billion Mega-Project in Bangkok
The ambitious development aims to transform the Phahonyothin area into a new commercial hub, featuring luxury retail and mixed-use spaces.

Central Group and Central Pattana have unveiled plans for a THB 21 billion mega-project in Bangkok, named 'The Central Phahonyothin'. This ambitious development is expected to elevate the Phahonyothin area into a new commercial hub, featuring a mix of luxury retail, office spaces, and residential units.
According to Central Pattana, the project will cover an area of 457,409 square meters and is designed to be a flagship destination that enhances the urban landscape of Bangkok. The development is anticipated to include a large convention hall and aims to be completed by the fourth quarter of 2026.
Central Pattana's Chief Executive Officer, Wallaya Chirathivat, said the project aims to create a new cultural hub that meets the diverse needs of urban life.
“The project aims to create a new cultural hub that meets the diverse needs of urban life.”Wallaya Chirathivat, CEO of Central Pattana
In recent years, Central Pattana has launched several significant projects, including the 'CenTRal cENtrAL' in Siam Square, which aims to enhance the retail landscape in one of Bangkok's most iconic areas. The new developments are seen as part of a trend to create mixed-use spaces that cater to both local and international consumers.
As the project progresses, it is expected to boost the local economy, further establishing Bangkok as a leading destination for luxury shopping and business.