From Overseas Worker to Entrepreneur: Amelito Ouano's Journey in Zamboanga

Amelito Ouano's transformation from an overseas Filipino worker (OFW) in the Middle East to the proprietor of D’Ouanos Specialty Homemade Food Retailing illustrates a compelling narrative of reverse migration in the Philippines. This trend, where returning migrants leverage their experiences and savings to create local enterprises, is increasingly supported by government initiatives aimed at fostering entrepreneurship.

During his nearly six years working as a plumber in Qatar and Saudi Arabia, Ouano harbored aspirations of trading his plumbing tools for baking equipment. Utilizing his earnings wisely, he began purchasing baking supplies while still abroad, allowing him to establish a foothold in the food industry upon his return to Mahayag in Zamboanga del Sur in 2020.

Ouano's venture, D’Ouanos, was officially launched on November 10, 2020, and faced immediate challenges, including regulatory compliance and market entry. However, he found crucial support through the One Town, One Product (OTOP) Next Gen initiative, a government program designed to stimulate local economies by promoting indigenous products. This initiative not only provided branding assistance but also a strategic framework for product innovation and marketing.

With guidance from the Department of Trade and Industry (DTI), Ouano secured a License to Operate from the Food and Drug Administration, a significant milestone that facilitated the distribution of his products beyond local markets. His success reflects the broader economic landscape in Zamboanga del Sur, where micro, small, and medium enterprises (MSMEs) constitute over 95 percent of registered businesses, according to DTI Region 9.

The processed food sector, particularly the production of “pasalubong” (gift items), has thrived in the region, buoyed by a resurgence in local tourism. Financial support from the Small Business Corporation (SBCorp) has been instrumental for many returning OFWs like Ouano, providing low-interest loans that enable them to reintegrate into the local economy through entrepreneurship.

“Whatever your heart desires, pursue it diligently.”Amelito Ouano

Ouano reflected on his journey, stating that individuals should pursue their desires diligently and that trials and hardships are part of the journey, emphasizing the importance of faith in achieving dreams. His products have become staples in pharmacies, grocery stores, and tourist hubs across Mindanao, illustrating the potential for local enterprises to flourish when supported by community and government.

Access to capital remains a significant barrier for many Filipino entrepreneurs, particularly those transitioning from informal to formal businesses. Traditional banks often require extensive financial documentation and collateral, which many startups cannot provide. SBCorp addresses this gap by offering accessible credit options tailored for MSMEs, including the Enterprise Rehabilitation Financing program, which allows entrepreneurs to acquire essential equipment without the burden of high-interest loans.

As of 2018, there were 998,342 MSMEs in the Philippines, accounting for 99.52 percent of all registered businesses, according to the Philippine Statistics Authority. Recognizing their crucial role in economic development, the government has initiated programs such as the Negosyo Center Program, which aims to promote ease of doing business and facilitate access to services for MSMEs.

Ouano's journey underscores the importance of community support and government initiatives in nurturing entrepreneurship among returning migrants. His experience serves as a testament to the potential for local businesses to thrive when individuals are empowered to transform their dreams into reality.