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Asean & Global Updates
POSTED | 10:33 AM | 12-03-2015

Samsung pushes low-end smartphones

Samsung Electronics Co, the world’s top smartphone maker, is bolstering the global sales of low-end handsets to maintain its leading market presence, with the latest release of its high-end Galaxy S6 series, industry sources told the Korea Herald on Thursday (12 March 2015).

The South Korean tech giant has recently decided to roll out the new budget smartphone model Galaxy J1 in the Netherlands and Germany, expanding its target countries to Europe from emerging markets including India and Malaysia, according to industry sources.

The Galaxy J1 is the cheapest model in Samsung’s budget phone lineups that work on the long-term evolution (LTE) network, priced at about 100,000 won ($89) in the local currency.

Its release came on the heels of the debuts of Samsung’s other budget smartphones: the Galaxy A, Galaxy E and Galaxy Z, all of which were introduced between December and January starting in China and India.

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